消費者購買電動機車之影響因素分析

NCUIR > School of Management at National Central University > Graduate Institute of Industrial Economics > Electronic Thesis & Dissertation > Item 987654321/80869

Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/80869

Title:	消費者購買電動機車之影響因素分析
Authors:	陳瑾葵;Chen, Chin-Kuei
Contributors:	產業經濟研究所
Keywords:	燃油機車;電動機車;購買因素;機車使用情形;成本比較分析;gasoline-fueled scooter;electric motor;purchase factors;motorcycle service condition;cost analysis
Date:	2019-07-12
Issue Date:	2019-09-03 15:12:46 (UTC+8)
Publisher:	國立中央大學
Abstract:	據行政院調查統計，2018年12月台灣登記機車總數為1,383萬輛，機車密度位居亞洲之冠，廢氣所帶來的空氣汙染不僅影響了居住環境的品質，更對人們的健康造成威脅，因此，政府為了減少空氣汙染，鼓勵民眾購買電動機車並給予補助，希望能藉此減少二氧化碳的排放量。本研究欲探討消費者目前使用燃油機車情形與購買電動機車之相關性及購買因素影響分析，並對電動機車與燃油機車的使用年限進行成本比較。　　研究結果發現：（1）使用機車天數、騎乘距離及時間、平均每星期汽油花費及年度保養維修費用呈負向顯著影響。（2）年齡、教育程度及所得呈正向顯著影響。（3）性別對於是否購買電動機車無顯著影響。（4）地區方面無一致顯著影響。（5）消費者購買電動機車因素依序為健全充電設施、電動機車價格合理、增設電動機車專用停車位、改善車輛續航性能及提供停車費優惠。 ;According to the statistics by the Executive Yuan, the total number of registered scooters were 13.83 million in Taiwan in December, 2018, and the density of scooter was the highest in Asia. The air pollution caused by exhaust emissions not only affected the quality of the living environment, but a threat to the health of people. Therefore, in order to reduce air pollution, the government encourages people to buy electric scooter and subsidize them, hoping to reduce carbon dioxide emissions. This study is to explore the correlation between consumers using condition of gasoline-fueled scooter and the willingness to purchase electric scooter, moreover, analysis of influence factors on electric scooter. By using the Probit Model, the result of the study are as follows：（1）riding scooter’s days, riding time and distances, average weekly petrol costs and annual maintenance costs present negative significant effect.（2）age, education and income present positive significant effect.（3）gender has no significant effect. （4）area has no consistently significant effect.（5）The factors of consumers purchase electric scooter are listed in sequence：improving charging facilities, price is reasonable, increasing exclusive parking spaces, improving the endurance performance and providing parking fee preference.
Appears in Collections:	[Graduate Institute of Industrial Economics] Electronic Thesis & Dissertation

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