使用空間模型方法進行再製造的訂價策略;Pricing strategy in remanufacturing using a spatial model approach

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题名:	使用空間模型方法進行再製造的訂價策略;Pricing strategy in remanufacturing using a spatial model approach
作者:	阮美心;HANH, NGUYEN THI MY
贡献者:	工業管理研究所
关键词:	再製造;客製化;重複利用;Salop 空間模型;閉鎖式供應鏈;Remanufacturing;customization;similarity;reusability;Salop spatial model;closed-loop supply chain
日期:	2019-01-08
上传时间:	2019-04-02 14:11:31 (UTC+8)
出版者:	國立中央大學
摘要:	本研究利用Salop 空間模型分析OEM廠商(原始設備製造商)及IR廠商(獨立再製造商)的利潤,並協助OEM廠商決定是否應該生產再製造產品,亦或者不與IR廠商競爭僅生產全新產品。此外,無論OEM廠商是否參與再製造市場,OEM廠商都應該決定全新產品重複利用的水平,因為水平越高可以吸引更多顧客並使自身利潤最大化。再者,本研究提出 OEM廠商全新產品、OEM廠商再製造產品以及IR廠商再製造產品的價格策略。該研究還提出了戰略決策,如果OEM應該將類似產品再製造為IR製造的再製造產品。本研究結果顯示: (i)是否參與再製造市場主要取決於再製造的成本及製造全新產品的成本。 (ii)當OEM不提供再製造產品時,新產品的最優價格總是低於OEM提供新產品和再製造產品時的最佳新產品價格。當OEM參與再製造市場時,OEM提供與IR相似的再製造產品時,可以以更高的價格銷售新的和再製造的產品,而不是從IR的再製造產品提供不同的再製造產品。 (iii)價格策略及最佳客製化水平取決於可重複利用率。;This study uses the Salop spatial model to analyze the profit of OEM (Original Equipment Manufacturer) and IR (Independent Remanufacturer) and helps OEM decide if they should produce remanufactured products or leave the remanufacturing market for IR and only produce new products. Moreover, either OEM participates in remanufacturing market or not, OEM should decide at which level of reusability of new products, they could attract more customers as well as maximize their own profit. In addition, the study proposes strategic prices for OEM-new products, OEM-remanufactured products, and IR-remanufactured products. The research also suggests strategic decisions whether or not the OEM should remanufacture similar products to remanufactured products made by IR. Our research findings include: (i) Offering remanufactured products may not always improve OEM’s profit, the decision of participating in the remanufacturing market depends critically on the costs of remanufacturing and costs of manufacturing new products. (ii) The optimal price of new products when OEM does not offer remanufactured products is always lower than the optimal price of new products when OEM offers both new and remanufactured products. When OEM participates in remanufacturing market, OEM can sell new and remanufactured products at higher prices when it offers similar remanufactured products as IR than when it provides different remanufactured goods from IR’s remanufactured goods. (iii) The price strategies and optimal level of customization depend on the reusable rate.
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