促銷成本分攤與信用期在距離相依需求情境下對供應鏈合作之影響;Promotion cost sharing and credit period policy under distance-dependent demand on supply chain coordination

NCUIR > School of Management at National Central University > Graduate Institute of Industrial Management > Research Project > Item 987654321/62261

Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/62261

Title:	促銷成本分攤與信用期在距離相依需求情境下對供應鏈合作之影響;Promotion cost sharing and credit period policy under distance-dependent demand on supply chain coordination
Authors:	沈國基
Contributors:	國立中央大學工業管理研究所
Keywords:	工業工程
Date:	2012-12-01
Issue Date:	2014-03-17 11:24:38 (UTC+8)
Publisher:	行政院國家科學委員會
Abstract:	研究期間：10108~10207;Credit period is a popular payment reduction schemes in today’s business. Vendor will allow a certain fixed period (credit period) for settling the amount owes to buyer for the items supplied. The vendor allows credit period for settling the payment for the goods and doesn’t charge any interest from the buyer on the amount owed during this period. Promotion cost sharing is another common mechanism on channel coordination in supply chain management. Channel members share the cost for promotional behavior, such as advertising, to customer to improve the channel profit. Both of these two policies are proved to gain the profit for channel members. Lots of researches focus on discussing the influence of either of the above two coordination policies on channel coordination. A common assumption in these researches is that the demand from customer is at most affected by one factor, such as retail price or promotional effort, at the same time. The consumer’s behavior, in practice, can be affected by multi factors simultaneously. The result of the research would be unreal if any significant factor is ignored since only one factor is considered. Customer demand in this proposal varies with two important market competition factors: distance from a customer to the store, and promotional effort. Convenience is an important advantage in market competition. Space convenience is one of the most important convenience features which influence a customer’s determination greatly. For example, a nearby convenience store will pleasure customers and can raise their will to consume in the store. Promotional effort is another common factor to increase demand from customer. Retailer invests money on promotion to attract customers is a very popular action. A coupon people receive from McDonald’s or KFC when they consume in the stores is a simple example. In this research, we formulate the demand which is affected by retail price, distance, and promotional effort. We describe these phenomena by functions and incorporate them into the model for a channel coordination problem with credit period and promotion cost sharing. The key decisions would be on deciding retail price, ordering quantity from buyer (retailer) to vendor (supplier), length of the credit period, and the sharing percentage of promotion cost. The goal is to maximize the total channel profit. The challenges will be how to provide a well form (reasonable and can be solved) to the demand which is influenced by three different factors, how to incorporate the demand formulation into the model with effect of credit period and promotion cost sharing, and develop an optimization solving procedure for this problem. The major contribution of this project will be lying in developing the above model and demand function, and exploring its impact on channel coordination decision. A complete numerical analysis will be conducted to validate the correctness of the model and evaluate the system performance. Via the analysis, we provide the managerial insights about how promotion cost sharing and credit period affects the channel coordination decisions under customer demand affected by distance and promotional effort. These insights will lift the level of accuracy of management decision. This proposal will be carried out in two years. In the first year, we will formulate the demand which is affected by retail price, distance, and promotional effort, construct the profit models for the supplier, for the retailer, and for the channel, and propose the solving procedure. In the second year, we will also incorporate the policy of promotional cost sharing into the channel coordination models developed in the first year and study the influences of two policies on the coordination.
Relation:	財團法人國家實驗研究院科技政策研究與資訊中心
Appears in Collections:	[Graduate Institute of Industrial Management] Research Project

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