面對競爭環境的改變，許多專司代工的企業紛紛轉型成專業服務業，期望能 及時達成客戶需求，及提升附加價值。然而大部分企業在服務發展上，仍未有嚴 謹且有效率的方法來進行服務研發及服務供給。因此，由IBM 所提出的服務科 學，重新定義服務的發展及定位。透過合理的方法與工具，讓企業在服務的創新、 發展與管理上有程序及科學的進行。 本研究目的在提出一個有程序的服務開發流程。透過將服務營運模式系統 化，協助設計團隊進行流程、功能及資源規劃。此平台目的使設計團隊： (1) 利 用營運模式分析定義服務的價值定位、顧客、支援流程以及財務四構面;(2) 遵循 服務價值定位以設計因應的核心服務流程;(3) 整合多層流程架構來描述新服務 系統的目標與流程物件的關係。 最後透過雲端運算服務驗證此分析架構。To compete in dynamic environment, time to market and value-added are the main issues in business. However, nowadays firms could not have exact and effective progress to do service innovation. Service design system, which redefine the progress of service development and position in enterprises via research of IBM. Through right approach and tools, the innovation, development and management of new service in enterprises can work more scientific and sequential. In this study, we object to propose a methodical developing progress to assist service design team to develop new service via a viewpoint of system. The aim of this model is to permit design teams who: (1) use business model ontology to define four pillars of their business such as value proposition, customer, infrastructure and finance; (2) use service reference model to design the core functions of each subsystems; (3) combine multilevel flow modeling (MFM) to describe the mean-end and whole-part of the new service system. And case study on cloud-computing service.
